Showing up on Google when someone searches for your trade is one of the best things you can do for your business. The good news: you don't need to be a tech expert. Here are five practical steps any tradesperson can take.
This is the single most important thing. It's free, and it's what puts you on Google Maps and in the local results. Add your trade, your areas, your phone number, photos of your work and your opening hours. Most customers calling a local trade come through here.
Google can't rank you if you don't exist online. A website gives Google something to show, and lets you rank for searches like "plumber in Newcastle" or "roofer near me". Without one, you're relying on your Business Profile alone.
Google ranks businesses with more, better and more recent reviews higher. After every job, ask your customer to leave a Google review. It takes them two minutes and it compounds over time into a serious advantage.
Your website should mention your trade and the towns you cover, in plain language. If you're an electrician covering Gateshead, the words "electrician" and "Gateshead" should appear naturally on your site. That's how Google matches you to local searches.
Make sure your business name, address and phone number are identical everywhere they appear online — your website, Google, Facebook, directories. Inconsistency confuses Google and hurts your ranking.
Do these five things and you'll be ahead of most of your competitors. The first two — Business Profile and a website — are the foundation everything else builds on.
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